3. What kind of media institution might distribute your music magazine and why?

Bauer would be a good magazine institution to produce my magazine as it already produces music magazines like Q which have a similar house style of the magazine to what I am producing.

I have chosen Bauer to produce my magazine and the current example of the magazines that they produce is ‘Q’ magazine and ‘Kerrang’ magazine which are both well selling magazines. I think that my magazine would fit nicely into this company because it would offer something different to what they usually produce to attract a different audience for the company.

I think that there is a gap in the market for this genre of magazine and I think that this is why this will a good magazine to produce because I think there are not any really well selling drum and bass magazines, this shows how there is a gap in the market which can be filled by my magazine. The target audience is people who are interested in drum and bass music magazines and this is why I think there is a way to get into the music magazine market.

I think that the only companies that would definitely not distribute my magazine are IPC and EMAP as they specialise in more of the lifestyle and nature aspects which my music magazine is definitely not related to. I think that these obviously offer different products and my magazine would still not be able to find the right target audience with this company.